Distracting Billboard of the Day: Syracuse University art students created this provocative billboard to make a point about how ads can draw your attention from the road, but now the sign will reportedly be taken down due to complaints from drivers.
“I believe any billboard, regardless of its content, is a potential distraction,” wrote Fernando Perez, a student who worked on the billboard.
He added that the purpose of the billboard was to “highlight the dangerous qualities” of advertisements by displaying this particular ad as a prominent distraction, while also instructing drivers to pay attention to the road.
It seems that the ad is definitely meeting expectations when it comes to distracting drivers, but I’m not so sure people drooling on their steering wheels are getting the complete “Keep you eyes on the road” message.
[AdWeek]
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